Book Kerry Webb to Speak

Last updated: October 6, 2026

Kerry Webb is a home service keynote speaker who has addressed contractor associations since 2011 and coached these businesses since 2008. He runs BGS Strategies, which works with home service owners across the United States and Canada from Lantana, Texas. Conference organizers, trade associations, dealer meetings and owner groups book him.

He is not a motivational speaker and does not pretend to be. Every session ties leadership behavior to numbers an owner already watches: revenue, gross margin, conversion, average ticket, productivity, accountability and profit. People leave with questions and tools they can use the week they get back rather than a feeling that wears off on the drive home. His own line for the work is to help home service owners find the money, build better leaders, and turn strategy into execution.

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Live every Thursday, 11 AM to noon Central. Register and get the book free.

01 / Topics

The Three Signature Talks

Talk 01

Why Am I Doing More Revenue but Making Less Money?

The profit leaks hiding inside a growing home service business. Revenue growth does not create profit growth on its own, and Kerry shows a room how labor inefficiency, pricing, discounting, material costs, callbacks, drive time, conversion, average tickets and weak job costing quietly absorb the extra revenue everybody worked so hard to generate.

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Attendees leave able to name the most common leaks in their own company, to separate revenue growth from profitable growth, to see how ordinary operating decisions land on net profit, and to pick the first three things to attack. They leave with one question to take back to the business: where is the money leaking, and what are we going to do about it?

The core takeaway: find where the money is leaking, pick the three opportunities with the most impact, and turn revenue growth into profitable growth.

Best for HVAC, plumbing, electrical and home service conferences, owner groups, dealer meetings and leadership retreats.

Talk 02

Stop Firefighting. Start Coaching.

How owners turn managers into leaders who drive performance. Good technicians, salespeople and operators get promoted into management and nobody ever teaches them to lead. The result is predictable. The owner stays stuck in daily problems and the new manager spends the day reacting, answering questions and putting out fires.

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Attendees learn the difference between managing activity and coaching performance, how to stop creating dependency by supplying every answer, how to use questions to build ownership, how a scoreboard becomes a coaching conversation rather than a scolding, and how to run a simple weekly performance rhythm.

The core takeaway: stop being the person with every answer, and build leaders who create accountability and improve performance.

Best for owners, general managers, service managers, sales managers and emerging leaders.

Talk 03

The $50,000 Conversation

How better leadership conversations improve sales, accountability and profit. Some of the most expensive problems in a home service company start with a conversation that never happened, or one that happened badly. Unclear expectations, avoided accountability, weak coaching and misunderstood priorities all turn up in the numbers eventually, usually a quarter later.

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Attendees learn to identify the conversations costing them money, to set expectations with more clarity, to ask questions that create ownership instead of dependence, to hold a difficult accountability conversation without dreading it, and to turn a conversation into a measurable commitment. The talk introduces the seven stages of the Executive Articulation Operating System.

The core takeaway: better conversations create better decisions, better decisions create better execution, and better execution creates better results.

Best for executive leadership conferences, corporate audiences, management teams and professional associations.

02 / In the room

What an Audience of Contractors Gets

Kerry's presentations are built around application rather than inspiration alone. Five things make him the right speaker for a room of contractors.

Home service experience. The content is built around the realities of HVAC, plumbing and home service businesses rather than generic corporate leadership theory.
Business outcomes. Every session connects leadership behavior to results the business measures.
Practical application. Attendees leave with frameworks, questions and tools they can use when they return to their businesses.
Executive and frontline perspective. Kerry connects what happens in the owner's office to what happens on the phone, in the truck, at the kitchen table and in the customer's home.
Educator and practitioner. His background combines university teaching, executive coaching, business consulting and frontline home service training.

A general manager who sat in one of Kerry's business boot camps put it this way.

He has a great way to present the materials and keep everyone focused and engaged.

Ryan Snow, GM, Western Heating & Air Conditioning, Orem, Utah

What Your Audience Walks Away With

Participants leave prepared to:

Identify hidden financial and operational opportunities inside their businesses.
Distinguish revenue growth from profitable growth.
Understand which KPIs reveal performance and profit problems.
Identify the conversations that are costing their organizations money.
Communicate expectations with greater clarity.
Conduct difficult accountability conversations with greater confidence.
Use questions to create ownership rather than employee dependency.
Turn managers from problem-solvers into performance coaches.
Connect leadership behavior to measurable business outcomes.
Identify practical actions they can put in place when they return to work.

Formats, Length and the Room

Kerry gives keynotes, conference breakouts, workshops on sales, leadership and communication, leadership retreats, executive sessions and panels, and he is available as a media spokesperson and for podcast interviews. Talks run 45 to 80 minutes, as the event requests. He travels anywhere, and the room needs only a large screen or a projector.

03 / Record

Where Kerry Has Spoken

Kerry has been speaking to contractor associations and national trade conferences since 2011.

SCALT, the South Carolina Association of Licensed Contractors, 2025."True Breakeven vs. 'Brokeven'" and "Planning Manpower", "Pricing Replacements the Profitable Way".
SCALT, the South Carolina Association of Licensed Contractors, 2021."Clear the Big Rocks and Scale your Business".
South Carolina HVAC Contractors Association, 2020."12 Keys to Double Digit Net Profits".
SNARSCA, the Southern Nevada Air Conditioning Refrigeration Service Contractors Association, Las Vegas, Nevada, 2018.Keynote, "Growing Your Business the Easy Way".
SMACNA, the Sheet Metal & Air Conditioning Contractors' National Association, Maui, Hawaii, 2017.Keynote, "Profit Strategies for Success".
South Carolina HVAC Contractors Association, January 2017."Rewarding Your Team Without Breaking the Bank".
ComforTech National HVACR, Hydronics, & Plumbing Conference, 2016."Creating Customers for Life".
Service Nation Alliance, Dallas, 2011 to 2016.Creator and keynote, Business Boot Camps for Owners, "Operational Success Made Easy", four a year.
South Carolina Heating and Air Conditioning Association, March 2016."Operational Systems for Success".
Trane International, Columbia, South Carolina, March and October 2015."Profit Strategies for HVAC Owners".
South Carolina Heating and Air Contractors Convention, February 2015."Profit and Success Systems for Owners: Building Your Business from the Bottom Up".
ComforTech National HVACR, Hydronics, & Plumbing Conference, September 2015."Recruiting Tips and Tools for Contractors".
ComforTech National HVACR, Hydronics, & Plumbing Conference, September 2014."Leadership Secrets for Contractors".
Service Nation Alliance Success Days, Fall 2014.Keynote, "Strategies for a Stronger, More Profitable Company".

Cover of The Articulation Advantage by Kerry S. Webb, PhD

Cover of The Success Guide for Home Services by Kerry S. Webb, PhD

Cover of Blue Collar Growth Playbook 12.0 by Kerry S. Webb

04 / Books

The Three Books

The Articulation Advantage: Master Every Conversation, Lead Every Relationship, Influence Every Outcome. For leaders who know exactly what they mean and cannot get it said.

The Success Guide for Home Services. Written for owners of home service companies, in the same plain language he uses on a stage.

Blue Collar Growth Playbook 12.0. A practical guide for HVAC, plumbing and electrical business owners, from honest evaluation to scalable success.

05 / The system

The Executive Articulation Operating System

Kerry created the Executive Articulation Operating System™, which runs in seven stages: THINK, ORGANIZE, COMMUNICATE, LISTEN, CLARIFY, INFLUENCE, ACT. It is the spine of The $50,000 Conversation and of The Articulation Advantage, and it exists for a simple reason. Most leadership problems inside a growing company are not motivation problems. They are the gap between what a leader meant and what the room actually heard.

It also shows something an event organizer may care about more than any single talk: he has built more than one system, and the operating system inside the 90-Day Plan is the other one.

06 / Media

Media and Interview Topics

Producers, journalists and podcast hosts book Kerry for shorter conversations. These are the subjects he speaks on.

Media Topics

Why More Revenue Can Actually Make a Business Less Profitable. The hidden operational problems that emerge during rapid growth.
The $50,000 Conversation You're Avoiding. How avoiding one difficult conversation can cost an organization tens of thousands of dollars.
Why Great Employees Often Become Bad Managers. Companies promote technical competence and assume leadership competence will follow.
Stop Giving Your Employees the Answers. Why well-intentioned managers accidentally create employee dependency.
Seven Numbers Every Home Service Owner Should Know. The KPIs that reveal what is really happening inside the business.
The Communication Problem Disguised as a Performance Problem. When poor execution actually begins with unclear expectations.
Why Leaders Aren't Nearly as Clear as They Think They Are. The difference between communicating information and creating understanding.
The Owner Bottleneck. Why successful entrepreneurs eventually become the biggest constraint on their own company's growth.

Podcast and Interview Topics

The Articulation Advantage. Why intelligence, expertise and experience are not enough if a leader cannot articulate ideas clearly.
Can One Conversation Really Be Worth $50,000? Real-world examples of how communication affects sales, accountability, employee performance and profitability.
The Seven Stages of Executive Articulation. The stages of the Executive Articulation Operating System, one at a time.
Why Am I Making More Revenue but Less Money? Where growing businesses lose profit.
From Technician to Leader. Why promoting your best technician into management can create an entirely new problem.
How to Find the Money Hiding in Your Business. Using KPIs and operational performance to find untapped financial opportunities.

07 / Credentials

The Credentials, Last

Kerry holds a PhD in Business Management from the University of North Texas. He was a Professor of Management at Texas Woman's University for 19 years, and before that served nine years as Assistant Professor of Higher Education, Dean of Adult Education, and Director of the Graduate School.

His expertise is business management applied to the trades, built by coaching home service owners since 2008 and by a long run of rooms full of contractors telling him what actually happens in theirs. If you want to see that side of it, read what five owners say changed in their companies or the heating and cooling results.

08 / Check a Date

How to Book Kerry

Send the details of your event through the contact form and start your message with "Speaking inquiry". Tell us the date, the city, the audience, the room size and the length of the slot, and Kerry will come back to you. If it is a podcast or an interview rather than a stage, say so and send the format.

Call 940-441-3231 or email support@bgsstrategies.com, Monday to Friday, 7 AM to 4 PM Central. Calls before 10 AM usually reach voicemail because he is coaching.

09 / Questions

Frequently Asked Questions

What does Kerry Webb speak about?

Three subjects. Where profit leaks out of a growing home service company, how owners turn managers into leaders instead of firefighters, and how better leadership conversations show up in sales, accountability and profit. Each one is built for contractors rather than adapted from a general business audience.

Who books Kerry to speak?

Contractor and trade associations, HVAC and plumbing conferences, dealer and distributor meetings, owner groups, leadership retreats and executive sessions. Podcast hosts book him for shorter conversations. He also speaks to management teams inside a single company, which usually runs as a workshop rather than a keynote.

Where has Kerry spoken before?

Contractor associations and national trade conferences since 2011, including the Sheet Metal and Air Conditioning Contractors' National Association in Maui, a Southern Nevada contractors association in Las Vegas, Trane International in South Carolina, and the ComforTech national conference three times. The full list is on this page.

How do I book Kerry for an event?

Send your event details through the contact form on this website and start your message with "Speaking inquiry". Tell us the date, the city, the audience, the room size and the length of the slot. You can also call or email during office hours, Monday to Friday, 7 AM to 4 PM Central.

Does he speak to plumbing audiences as well as HVAC?

Yes. He has presented three times at the ComforTech national conference, which covers plumbing alongside heating and air. The material itself is built for home service businesses in both trades.

What has he written?

Three books. The Articulation Advantage, a leadership system for people who cannot get said what they actually mean, The Success Guide for Home Services, written for owners of home service companies, and Blue Collar Growth Playbook 12.0, a practical guide for HVAC, plumbing and electrical business owners. He also created the Executive Articulation Operating System, which The $50,000 Conversation is built on.

Book a Date, or Book the Conversation

To book Kerry for an event, use the contact form and start your message with "Speaking inquiry".

Book the $100K Conversation
if you run a home service company yourself rather than an event. Live every Thursday, 11 AM to noon Central.
Take the Business Assessment
if you are still working out where the problem sits in your own business.

Or call 940-441-3231 or email support@bgsstrategies.com, Monday to Friday, 7 AM to 4 PM Central. You can also read the full story of how he works with these companies, the articles he writes for owners or the free Blue Collar Blueprint.