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Built for Owners. Designed to Scale.

Kerry Webb owns BGS Strategies, a coaching, training and consulting practice for independent HVAC and plumbing company owners across the United States and Canada. The company was founded in 2025 and Kerry has been coaching and consulting home-service owners since 2008. He works from Lantana, Texas, north of Dallas and Fort Worth.

Based
Lantana, Texas
Coaching owners
Since 2008
On conference stages
Since 2011
Company founded
2025
Education
PhD
Worked in a trades business
Yes
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Live every Thursday, 11 AM to noon Central. Register and get the book free.

Kerry Webb

01 / Coaching since 2008

The Work Came First

Kerry has coached and trained contractors for nearly two decades. He has spoken on the stages at contractor conferences since 2011, and taught management for MBA students for 19 years as well.

He works with independent home-service companies, mostly HVAC and plumbing, between $3 million and $20 million. In many cases, he finds the owner has quietly become the bottleneck in the company they built.

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The pattern repeats. The owner is the best salesman, the best technician, the final word on pricing and the person every manager checks with before deciding anything. That works beautifully until it breaks down, and the moment it stops working is usually when revenue is at its highest.

Kerry says it this way: "What worked at $1M breaks at $5M. What worked at $5M collapses at $15M." His background includes founding PEAK Leadership, serving on the creation team for Service Nation, and 9 years as Sr. Business Consultant for Service Excellence Training.

Kerry Webb, head and shoulders, in a grey blazer and navy shirt

02 / On stage

The Conference Record

Kerry has been on conference stages in this industry since 2011.

  1. 2025 SCALT, South Carolina Association of Licensed TradesTrue Breakeven vs. "Brokeven," and Planning Manpower, Pricing Replacements the Profitable Way
  2. 2021 SCALT: South Carolina Association of Licensed TradesClear the Big Rocks and Scale your Business
  3. 2020 South Carolina HVAC Contractors Association12 Keys to Double Digit Net Profits
  4. 2018 SNARSCA, Southern Nevada Air Conditioning Refrigeration Service Contractors AssociationKeynote, Growing Your Business the Easy Way, Las Vegas, NV
  5. 2017 SMACNA, Sheet Metal & Air Conditioning Contractors' National AssociationKeynote, Profit Strategies for Success, Maui, Hawaii
  6. 2017 South Carolina HVAC Contractors AssociationRewarding Your Team Without Breaking the Bank, January 2017
  7. 2016 ComforTech National HVACR, Hydronics, & Plumbing ConferenceCreating Customers for Life
The rest of the recordShow less
  1. 2011 - 2016 Service Nation AllianceCreator & Keynote, Business Boot Camps for Owners, Operational Success Made Easy, Dallas, (4 per year)
  2. 2016 South Carolina Heating and Air Conditioning AssociationOperational Systems for Success, March 2016
  3. 2015 Trane InternationalProfit Strategies for HVAC Owners, Columbia, S.C., March & October 2015
  4. 2015 South Carolina Heating and Air Contractors ConventionProfit and Success Systems for Owners: Building Your Business from the Bottom Up, February, 2015
  5. 2015 ComforTech National HVACR, Hydronics, & Plumbing ConferenceRecruiting Tips and Tools for Contractors, September, 2015
  6. 2014 ComforTECH National HVACR, Hydronics, & Plumbing ConferenceLeadership Secrets for Contractors, September, 2014
  7. 2014 Service Nation Alliance Success DaysKeynote, Strategies for a Stronger, More Profitable Company, Fall 2014
More about his speakingShow less

He created and keynoted the Business Boot Camps for Owners for the Service Nation Alliance in Dallas, running Operational Success Made Easy from 2011 to 2016, and keynoted Service Nation Alliance Success Days in the fall of 2014 with Strategies for a Stronger, More Profitable Company.

He shared Leadership Secrets for Contractors with the ComforTECH National HVACR, Hydronics and Plumbing Conference in September 2014, was invited back in September 2015 with Recruiting Tips and Tools for Contractors, and again in 2016 with Creating Customers for Life.

In South Carolina he is a familiar name at their contractor conferences. Kerry presented Profit and Success Systems for Owners: Building Your Business from the Bottom Up to the South Carolina Heating and Air Contractors Convention in February 2015.

Dr. Kerry has spoken on multiple occasions for Trane International as well. He taught Profit Strategies for HVAC Owners as well as Operational Systems for Success to the South Carolina Heating and Air Conditioning Association. He taught Rewarding Your Team Without Breaking the Bank to the South Carolina HVAC Contractors Association in 2017 and 12 Keys to "Double-Digit" Net Profits to the same association in 2020.

He spoke for the South Carolina Association of Licensed Trades in 2021 on Clear the Big Rocks and Scale Your Business, and was invited back in 2025 to train on True Breakeven vs. Brokeven, Planning Manpower and Pricing Replacements the Profitable Way.

He also keynoted for SMACNA, the Sheet Metal and Air Conditioning Contractors' National Association, in Maui, Hawaii in 2017 with Profit Strategies for Success. He also keynoted SNARSCA, the Southern Nevada Air Conditioning Refrigeration Service Contractors Association, in Las Vegas in 2018 with Growing Your Business the Easy Way.

Kerry says the talks that are most popular are "Why Am I Doing More Revenue but Making Less Money?", "Stop Firefighting, Start Coaching" and "The $50,000 Conversation".

Booking details and the topic list can be found on the speaker and media kit page.

03 / Books

The Books He Has Written

The Success Guide for Home Services is written for owners of home-service companies, and covers the operational ground he coaches through every week.

The Articulation Advantage: Master Every Conversation, Lead Every Relationship, Influence Every Outcome is written for leaders who know exactly what they mean and need to learn to speak so that everyone takes the proper action.

Blue Collar Growth Playbook 12.0 is a practical guide for HVAC, plumbing and electrical business owners, from honest evaluation to scalable success.

Cover of The Success Guide for Home Services by Kerry S. Webb, PhD

The Success Guide for Home Services

Cover of The Articulation Advantage by Kerry S. Webb, PhD

The Articulation Advantage: Master Every Conversation, Lead Every Relationship, Influence Every Outcome

Cover of Blue Collar Growth Playbook 12.0 by Kerry S. Webb

Blue Collar Growth Playbook 12.0

04 / Operating systems

He Has Built More Than One Operating System

Behind The Articulation Advantage sits the Executive Articulation Operating System, which runs in seven named stages: THINK, ORGANIZE, COMMUNICATE, LISTEN, CLARIFY, INFLUENCE, ACT. It is the communication system underneath the leadership work.

Behind this practice sits the 90-Day Plan, the engagement every client starts with. It runs on an operating system Kerry built, and it has a page of its own.

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Kerry also founded Blue Collar Blueprint, at Skool.com. It is a free option for blue-collar owners to join a community conversation each week and to access financial tools and training resources.

BGS Strategies is the coaching and consulting arm of Dr. Kerry's service business.

The Blue Collar Blueprint is the "operational" department that houses the training materials in Skool.

The Articulation Advantage is written for all business owners and other leaders who need to communicate clearly, effectively, and with influence.

The Success Guide for Home Services is written for blue-collar business owners and is filled with stories, examples, and ideas for improving your everyday work culture, improving performance, and retaining your best employees.

05 / In their words

What Owners Say About Him

Over the years we worked together, we more than doubled our revenue and grew into a $20-million-plus company.

David Boer, Co-Owner of Boer Brothers Heating & Cooling, Plumbing David Boer, Co-Owner, Boer Brothers Heating & Cooling, Plumbing

He helped us reach our long term goal of building and selling a great business, and with his help we reached that goal sooner than expected.

Darryl Robinson, Founder of Robinson Air Darryl Robinson, Founder, Robinson Air, Lawton, Oklahoma

It says a lot that years later, now that I'm sitting in the owner's seat and building a company of my own, I still find myself going back to things you taught me.

Steven Tibball, Owner of Exceptional Comfort Home Services Steven Tibball, Owner, Exceptional Comfort Home Services, South Carolina

Those are just three of the many owners who have benefitted and whose businesses grew and became more profitable as a result of inviting Dr. Kerry to engage with their team.

06 / Teaching

The Credentials, Last, Because They Matter Least

Kerry holds a PhD (Business Management) from the University of North Texas. He was a Professor of Management at Texas Woman's University for 19 years, through 2025, and prior to that served nine years as Assistant Professor of Higher Education, Dean of Adult Education, and Director of the Graduate School.

Kerry brings proven business practices, systems, and critical analysis to his clients. He offers an MBA education at a fraction of the price, and he trains your team members just like he is one of the family.

Clarity beats ideas. Discipline beats intensity. Improvement is measured, not just promised.

Kerry Webb

07 / Direct, numbers first, no theatre

What He Is, and What He Is Not

Kerry's expertise brings professional business management systems and applies them to the trades. He did not come up through a truck, although many technicians now talk about how he made them better at their jobs.

Kerry brings a realness and authenticity to the task. He cares about his clients and they feel it. He brings a record of success with hundreds of contractors in HVAC and plumbing, as well as other blue-collar trades.

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He is much more than a motivational speaker. Clarity beats ideas. Discipline beats intensity. Improvement is measured, not just promised.

He tells you what he sees, shows you the number behind it, and trains your team on the plan until you see results.

08 / The team

Who Else You Will Deal With

Kerry is the chief coaching and consulting officer. He works with most of the owners and the leadership teams, and provides some of the live training himself. Paul Burgess works alongside him, and in 2027 they have plans to add two more business coaches and trainers to the team.

Paul Burgess, head and shoulders, in a blue shirt

Paul Burgess

Business Coach and Tech Trainer

Paul Burgess has worked with Kerry Webb since 2018 and has coached at BGS Strategies since the company was founded. He spent 2015 to 2024 as Vice President of Operations for Johnson Heating, Cooling and Plumbing and is a licensed HVAC contractor in Marion County, Indiana. Before that he spent fourteen years in management and general manager roles with The Old Spaghetti Factory across six states, so he has run crews, schedules and P&Ls in two very different trades. Since 2025 he has also worked as a commercial roofing estimator, with more than $4.5 million in sales in the past year.

Paul holds a bachelor's degree in economics from Brigham Young University. Outside the business he owns and runs North Indy TKD Club, teaching more than 250 taekwondo students, and holds a black belt and two national heavyweight titles. He and his wife, Jennefer, have been married 28 years.

09 / Why BGS

Why Any of This Exists

The purpose of BGS is to create a better life for the owner and their employees.

10 / Questions

Questions Owners Ask About Kerry

What is Kerry Webb's background?

Kerry Webb is the founder of BGS Strategies and has been coaching and consulting home-service business owners since 2008. He works with independent HVAC and plumbing companies and their leadership teams, he has presented to contractor associations since 2011, and he has written three books for owners and leaders.

Does Kerry Webb run a trades business?

No, coaching is not his part-time gig. He coaches winning blue collar business owners full-time.

He did work in the field when he was young, for the Texas Highway Department for a brief time after high school and later for a major construction company during his college days. He later worked 2 years for a plumbing and HVAC company. However, he does not pretend to be an HVAC tech or a seasoned plumber.

Kerry's expertise is business management applied to the trades: profit, pricing, labor, service performance, structure and accountability inside HVAC and plumbing companies. What he knows about the truck and the kitchen table came from spending hours and hours with team members like yours.

How long has BGS Strategies been running?

The company was founded in 2025. The practice behind it is much older: Kerry has coached and consulted home-service owners since 2008 and has been speaking at contractor association events since 2011. The name on the door is newer than the work, which is worth knowing before you judge it by a founding year.

What has Kerry Webb written?

Kerry has written three books. The Success Guide for Home Services is for owners of home-service companies. The Articulation Advantage: Master Every Conversation, Lead Every Relationship, Influence Every Outcome is for leaders who cannot get what they mean to land, and behind it sits the Executive Articulation Operating System. Blue Collar Growth Playbook 12.0 is a practical guide for HVAC, plumbing and electrical business owners.

Who else works at BGS Strategies?

Paul Burgess works alongside Kerry Webb as Business Coach and Tech Trainer. Kerry does the owner coaching, the leadership team coaching, the live training and the consulting. Between them that covers the owner's office, the management team and the technicians, which is the whole chain this practice works on.

What is Blue Collar Blueprint?

Blue Collar Blueprint is a separate brand Kerry Webb founded for home-service owners who are not ready to talk to a coach yet. It carries a free business assessment and a free online community for owners. BGS Strategies is where the paid coaching, training and consulting occur.

Talk to Kerry

You can also call BGS Strategies on 940-441-3231 or email support@bgsstrategies.com. Office hours are Monday to Friday, 7 AM to 4 PM Central, and calls before 10 AM usually reach voicemail because Kerry is coaching. BGS Strategies works with home-service business owners throughout the United States and Canada. If it is easier, send a message and Kerry will call you back.

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